2020 was a horrific time to be launching a book, yet NGNG Enterprises launched several books with total and utter success. We had authors that hit Wall Street Journal business hardcover, without paying for it. We also had authors that sold anywhere from $600,000 to a million dollars before the launch even happened! We had authors achieve all sorts of feats and success, and a big part of that comes from the way we leveraged the launch.
Let me tell you a secret: the way that most people launch books is the reason why most authors sell less than 2,000 copies of their book in the life cycle of the book (yikes!). At NGNG, we take a much more comprehensive focus.
For example, we look at your platform, websites, your marketing. We’re also looking at your relationships and how to get more supporters. We organize pre-order campaigns and give back campaigns and we’re always creating something new and interesting! And one of the things that we focused on in 2020 was our launch day and launch week events.
If you want to leverage your launch for long-term success, check out this Fast Track episode below!
Interested in diving DEEP into launching your book? I have a FREE course you can access now: www.ambervilhauer.com/bookcourse
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